Juliana Valeriano

Strategic Life Coaching for Moments of Transition

Change. Grow. Transform.

Moments of change—personal or professional—can be overwhelming, scary, stressful. Even the most confident can feel lost. - I know. I’ve been there.I've changed countries - looking for expansion
Shifted careers -seeking fulfillment
Gone through the end of long relationship to find health and deep loveAlong the way, I learned how to make friendship with transformation
— and even started to seek it with intention.- That’s why I do what I do.By combining my professional background, years of global brand, communication, and business strategy expertise, with lived experience and holistic practices, I will intentionally coach you during your life transitions.- Not by teaching nor "guru guiding", but by sharing a precise strategy.Together, we will become strategic partners in Transformation.

Milan - Bali - São Paulo

I coach in Italian - English - Portuguese

A Life based on Metanoia

Derived from the Greek, Metanoia means a transformative change of heart—a profound shift that goes beyond the surface, embracing a journey of self-discovery and inner growth.
For me, Metanoia is more than my favorite word, more than something I have on my skin.
It’s been a constant source of inspiration, guiding both my personal and professional choices and decisions. It's a philosophy that helped me face life changes with meaning, direction, purpose, and intention.
Now it has become a Coaching Method to serve you as you move from Transition to Transformation.

One Strategic Mind

Strategic planning can be immensely reassuring when facing challenges and complex situations, such as moments of transitioning. With a decade of experience in designing branding, communication, and business strategies for top companies all over the world, I had an insight: Why not apply the same growth mindset and techniques to help individuals transition to a more fulfilling life?

One Thoughtful Soul

As a Life Coach, my foundation is strongly based empathetic understanding, which allows me to guide clients to uncover their very own life insights to cross transitions and changes with more confidence and strategy, in total respect towards their truth and inner values.

the Metanoia method

Life IS in the Transitioning

Your Transition Moment is more than just a change.
It's an invitation to Metanoia - a deep, transformative shift of heart, mind and being.


Step 01. ASSESSING THE TRANSITIONINGWe begin by embracing the transition, not rushing through it. You’ll learn to hold space for the shift, explore what’s emerging, and meet yourself with clarity and care.


Step 02. IGNITING THE TRANSFORMATION WITH INTENTIONTogether, we surface your core values, purpose, inner blocks and beliefs. This phase is about rediscovering and honouring you and what’s true to you—and letting go of what no longer is.


Step 03. LIFE STRATEGIC PLANFrom reflection to direction. We’ll co-create a personalised life strategy that honors your rhythm, goals, and intuition. You’ll leave with a practical plan that not only makes sense on paper, but feels right in your body, mind and soul.

My Vision in Life and in Coaching

Each life shift is an opportunity for evolution

We have all faced, are facing, or will face moments of change. The whole difference lies in how we respond to those moments.
My approach is specifically designed for those willing to change—for the ones seeking meaning and real transformation exactly during the life shifts (in the image numbers 3 and 4).

Not every coach is right for every person. And that’s a good thing.

If you're someone who values real growth—grounded in strategy and aligned with your deeper self—you're in the right place. If you see yourself reflected in the first box, let’s talk.

  • You want success that feels strategic—inside and out

  • You value both deep reflection and clear direction

  • You love the city’s pace but crave more soul in your success

  • You want to integrate mindfulness into your work and relationships

  • You’re spiritually curious and open to deeper exploration

  • You see coaching as a powerful space to unlock growth

  • You focus only on outcomes—titles, income, or performance metrics

  • You don’t see the value in long-term strategic direction

  • You find slowing down uncomfortable or unnecessary

  • You prioritise doing over being, always staying in motion

  • You expect quick fixes or want someone to give you all the answers

  • You’re closed off to anything non-evidence-based

Life Coaching Packages

01. STRATEGIC Life Transition Programme

This program guides you in mastering pivotal moments of change. You'll gain the tools and perspective to step fully into your role as the strategist of your life – designing an effective roadmap that aligns your strategic goals with your whole self.
The Output? Strategic and Sustainable Transformation.

  1. 6 x 60' 1:1 Online Coaching Sessions (Bi-weekly)

  2. 3 Months of Coaching

  3. Weekly Email Follow-Ups & Support

  4. Strategic & Holistic Coaching Framework and Tools

  5. Targeted Exercises & Reflection Prompts

  6. In-Depth Initial Assessment & Goal Setting

  7. Personalized Strategic Life Transition Roadmap

02. STRATEGIC Life Transition Programme: Boost

Ready for a boost in your journey through transition and towards real transformation? Through this intensive programme you'll amplify the theoretical and practical tools needed to fully embody your role as the conscious strategist of your life – fast-tracking the design of an effective roadmap towards the life you deserve.

  1. 12 x 90' 1:1 Online Coaching Sessions (Weekly)

  2. 3 Months of Coaching

  3. Weekly Email Follow-Ups & Support

  4. Strategic & Holistic Coaching Framework and Tools

  5. Targeted Exercises & Reflection Prompts

  6. In-Depth Initial Assessment & Goal Setting

  7. Personalized Strategic Life Transition Roadmap

03. Metanoia Coaching Programme

Embrace the process, embody the change. Through this extended programme, you'll integrate the tools and self-awareness needed to truly become the strategist of your life.

  1. 10 x 60' 1:1 Online Coaching Sessions (Bi-weekly) + 2 Extra Bonus 60' Sessions

  2. 5 Months of Coaching

  3. Weekly Email Follow-Ups & Support

  4. Strategic & Holistic Coaching Framework and Tools

  5. Targeted Exercises & Reflection Prompts

  6. In-Depth Initial Assessment & Goal Setting

  7. Personalized Strategic Life Transition Roadmap

04. 100% Metanoia Custom Pack

Let's work together on understanding your challenges, goals and aspirations. Together we will improve your personal and professional life through a precise strategic methodology.

  1. Premium tailored coaching experience

  2. Ultimate flexibility: Duration, Number of sessions and location

  3. Weekly Email Follow-Ups & Support

  4. Profound alignment and integration with your transition goals

  5. Targeted Exercises & Reflection Prompts

  6. In-Depth Initial Assessment & Goal Setting

  7. Personalized Strategic Life Transition Roadmap

Some guiding tools for your Metanoia

Throughout our journey, I’ll guide you through a mix of strategic tools and intuitive practices that deepen self-awareness and help bring clear direction to life.Mindfulness Practices, Life Brainstorming, Manifesting and Life Planning are just a few of the core modalities we may explore—
these will be tailored to support you in moving from Transitioning to Transformation.

life brainstorming

"The answers are already within you."Bob Proctor

This is the space where your life possibilities begin to take shape. This is where we zoom out. In a safe and curious space, we explore your non-negotiables —your values, forgotten and unspoken dreams will be uncovered. This is deep work, both strategic and creative, that clears space for intention. It’s not about fixing—it’s about noticing, naming, and beginning to imagine what else is possible.

Goal Setting & Manifesting

"What you think, you become. What you feel, you attract. What you imagine, you create."Buddha

Together, we’ll clarify what you truly desire—not just what you think you should want. We’ll zoom in and explore what’s underneath the goals, remove blocks, and create aligned practices that help you move towards what feels both bold and right. Manifesting here isn’t magic—it’s mindful design.

Strategic Life Plan

"Your new life is going to cost you your old one. It’s going to require you to let go of comfort so you can step into clarity."Brianna Wiest

This is where it all integrates. Based on your values, vision, and real-life context, we co-create a customized life strategy—clear next steps, supportive habits, and aligned decisions that help you move forward with confidence and calm. Your roadmap, designed by your truth.

other strategic offers

Personal Brand Positioning Intensive

A 1:1 personalized program to define, design, and activate your unique brand positioning -with intention and inner alignment.Your unique story, values, goals, and market position will be at the center to create one unique brand position that’s both magnetic and meaningful to you and others.

Who is it for? The programme is designed especially for entrepreneurs and career shifters who want a powerful personal brand truly aligned with their values, and both professional and personal goals. People who already have a personal brand and want to boost it or individuals who just started on this amazing journey.

  • Duration: 8–10 weeks (flexible depending on your schedule)

  • Format: 6 x 75-min live sessions (biweekly or weekly)

  • Includes personalized strategy docs, templates, and exercises between calls

  • Ongoing chat/email support in between sessions (Mon–Fri)

a little bit about me

My life in 4 Acts

My life has been a mosaic of departures and arrivals, a succession of transitions that have sculpted me, teaching me that change isn't an enemy to be feared, but a true ally for evolution.

✦ Act 1 – The Roots of ChangeAt 12, I was pushed out of my comfort zone for the first time. A forced school transfer became an early lesson in letting go — and in welcoming the good that can come from the Transitions...lifelong friends, that accompany me during the last 30 years. A new family that would not have been possible without that "traumatic" change.By 18, I moved from my hometown - a small city in Brazil - to a busy metropolis. I went there to study Psychology. I was so convinced. Only to find myself 1 year later changing universities and beginning to pursue 2 Bachelor Degrees at the same time. Driven by 2 passions — Design and Communication, I began walking - and enjoying - the path of change.────────────
∙ Act 2 – Discovering the World (and Myself)Armed with two degrees and early success in corporate life, I walked - again - away from the familiar.
I left the safety to travel through Europe, exploring new cultures and finding new passions. My mind expanded. I volunteered. Learned English, Spanish a little of French. I also began the training to become... a culinary chef.
For me it was a Transition within a Transition: an exciting new career.After almost 2 years in this discovery and reinvention, I found myself back in Brazil, with a rising future in the kitchens but life brought me back to Europe. This time for love.A love that taught me about both beauty and pain. I also decided to give the world of Brand & Communications another chance, and rediscovered that young passion of mine, this time, in a more strategic way.────────────❋ Act 3 – The Reinvention of MeLeaving a marriage was not just an ending, but a beginning. I reclaimed my voice — as a woman, as a soul.A spiritual-led pilgrimage through India and Indonesia brought me closer to ancient wisdom and - mostly important - to my true self. I stopped chasing and began attracting. True love arrived — for myself, for life, and for the partner I chose, consciously and intentionally.────────────∞ Act 4 – : Ever Transforming: From Corporate Strategy to Personal TransformationBack again in Europe, after accumulating all those Life experiences of reconnection and life purpose, I had a powerful insight: what if I used the personal and professional experience and knowledge I have been accumulating to guide people through life’s transitions?What if I could serve others with both my strategic mind and thoughtful soul?Now, that’s exactly what I happily do.

Let's get in touch

Let’s explore how I can support your transformation — with strategy and care.Remember always: It's your journey. No pressure.
Write to me if you’re curious, have any questions,
or feel ready to start your Transformation.I'm here.Juliana

Thank You.
I am honored and grateful
you've reached out.

“The goal is not to be better than the other man, but better than your previous self.”
(Dalai Lama)